Sandra Ford Walston

Who is Sandra Ford Walston?

“The motivational speaker who gives you the courage to step up to the next level.”

Sandra Ford Walston, The Courage Expert,

innovator of StuckThinking™, bestselling author, consultant, seminar leader, speaker, courage coach

Sandra has been featured in numerous magazines such as:


• Chief Learning Officer


• Strategic Finance


• Personal Excellence: The Magazine of Life Leadership (Professor Bennis)


• HR Matters, Malaysia


• Training & Development (US and Germany)


• The Washington Executive


• Brandon Hall Network

A Coach Asks

A Coach asks: “What kind of work/life represents your passion?” Then the coach:

  • Leads people to live in “breakthrough thinking”—visible changes in human behavior.
  • Designs goals to get us out of the intent that keep them in their existing skill-set (instead of being able to think, plan and act from what will produce a breakthrough).
  • Creates a vision based on a new future. Breakthrough goals are the key to the coaching relationship.
  • Understands the process of dialogue, where dialogue is a conversation in which there is a free flow of meaning in a group and diverse views and perspectives are encouraged.
  • Understands distinctions in communication styles. Incorporates the five linguistic speech acts.
  • Integrates assessment tools to appreciate “what makes you tick,” how to “manage-up” in the workplace, how to listen better, or to move through change.
  • Accentuates the strengths to “step up to the next courage level” based on the Ancient Chinese Proverb: “He who hesitates before each step spend his life on one leg.” (a coach does not focus or deal with psychological therapy or emotional pathologies like a therapist).
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“He who hesitates before each step spends his life on one leg.”
-- Ancient Chinese Proverb